Basketball Work：MULTI-CHANNEL EXPOSURE FOR THE SPALDING BASKETBALL
Surrouding the core message that Spalding will be the official designated ball for the NBA All-Star Game,
we have done a release through diffrent official medias under diverse forms,
to increase the exposure and topicality.
Communication effect
Spalding's All-Star products are widely mentioned,
and the theme product ball and brand professionalism are fully demonstrated.
The brand awareness of Spalding's professional basketball has also be increased.
