MULTI-SESSION OLYMPIC PARTNERS FOR ANTA
Based on the Anta's statut as official partner of China Olympic Committee and the Award suit,
we enrich the marketing theme of ANTA with the help of athlete stories and sportsmanship.
1. Strengthen Anta's national brand image through ssociatiating continuously some Olympic event
2. Turning the event "the release of Olympic Award suit" into a continuous and communicable topic
3. Turning the interest of netizens in the Olympic Games into concern for Award suits and brands through the interaction on the social media.
Communication effect
32.16 million view of #My award suit is for you # on Weibo
Through the core message of “Anta to create the Award Suit”, the national brand of Anta is emphasized:
Let consumers build a deep impression and strengthen the relationship between Anta and the Olympics.
